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FOTAM 2020: Redefining Value In The Art Market​ is a series of events and interactive discussions ​taking place online from 19 – 30 October 2020.

Following the success of its inaugural Future of the Art Market Report and Unconference event in November 2019, this year’s series picks up on shifts and challenges identified in the initial report, with many gaining new relevance in light of the disruptions and developments that have taken place over the course of 2020. This year’s programme reflects on these changes and sets out to address them by proposing that we need to redefine value in the art market.

Organised around a set of core themes – Redistributing Power, Shared Infrastructures, Expanded Formats and Reconsidering the Local, artists, activists, academics, and arts industry will come together across four key events, with the aim to support one another to realise alternative futures within the artworld.

Each of the events, curated by Lucy Rose Sollitt and a number of guest ‘Co-conveners’, will focus on unearthing and exploring the viability of art economies which operate outside or reverse the dominant logic of extracting value from the many at the expense of the few.

Together we ask:

Can value in the art market be reconfigured beyond the privileged few?
What would be the economics of such models?

Book your free tickets

Entry to all of the events in the FOTAM 2020: Redefining Value series is free, with all events taking place online. To explore the programme in full and book your tickets please visit the events page.

Redefining Value in the Art Market: A Conceptual Framework

Covid-19 has dealt a serious blow to economies of the art market and institutional artworld. As the art market has grown, value has come largely to be defined by what Hito Steyerl has termed as ‘economies of presence’ – the international calendar of biennials and fairs, private view and pre-private view, exclusive dinners and parties or the invite-only conference. The crisis has highlighted the precariousness of the systems it depends on; travel and logistics, limited web offer, art workers, exclusivity… 

 

It has impacted the most vulnerable in the market – low and mid-range sellers see the largest declines in sales, art workers are laid off. If the crisis was already amplifying the role of privilege in the artworld, the Black Lives Matter movement has put it front and centre: the vast majority of people with the power and resources in the art market are white and wealthy. “Inclusion” is not enough, the structures need to be remodelled. The aim of this programme of events is to ask how.

 

Existing economies of the art market are under strain, and its failings are more visible than ever, but there is also an opportunity to reflect on what really matters and momentum to do things. 

 

Get involved

All FOTAM 2020 events are free to attend. To register for an event,  please visit the Eventbrite page here.

A list of resources and materials are being compiled and will be published in the coming days, contributions are welcome. 

Join the discussion via Creative United’s Twitter and Instagram pages.

#FOTAMUK

Thank you

Future of the Art Market 2020: Redefining Value in the Art Market is produced by Creative United and curated by Lucy Rose Sollitt. This year’s programme is being supported by and developed in partnership with Creative Scotland and UCL Innovation & Enterprise.